Digital marketing Classes Slides
Here are the Topics from Day1 with slides PPT Links
Day1
Intro
Marketing Definition
Segmenting, targeting and positing
Marketing Mix
Who is Consumer̥
Consumer behaviour, Factors
https://docs.google.com/presentation/d/1h_LuDxz4ZJJ6wtgHjVmKobkFANa8BkzboRHMqdaQcbo/edit?usp=sharing
learning outcome > define marketing, demonstrate an understanding of segmentation, targeting, and positioning strategies, analyse and apply the elements of the marketing mix, identify the role and characteristics of consumers, and analyse consumer behaviour to make informed marketing decisions.
Day2
Purchase decision
The New Age Customer
customer journey
journey maps
touch points
Brand, what is it
Day3
Brand equity
Market funnel
Stages in it-Brand awareness to loyalty
What are impressions and reach
Customer reach (paid, owned, earned)
https://docs.google.com/presentation/d/1TI63nf1ZDd-TOKjVA-1iw2mV1CnQxAlj3GjhU_nu8Q/edit?usp=sharing
learning outcome > a comprehensive understanding of brand equity and the
market funnel, including the various stages from brand awareness to loyalty.
They will be able to differentiate between impressions and reach, while also
grasping the concept of customer reach through paid, owned, and earned channels
in the marketing landscape.
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| Digital marketing presentation |
Day4
What is Website,
What is Webpage
What is Domain, URL,Host
Website information, Syntax
HTML demo website
https://docs.google.com/presentation/d/143joPP-IwXedyj75pw8ZugbNh-260ZUi3x9giBvqlLQ/edit?usp=sharing
learning outcome > Upon completion, learners will demonstrate proficiency in creating and understanding websites, including defining domains and URLs, retrieving website information, and constructing a basic HTML demo website.
Day5
What is search engine
SEO
How it is worked
(index, crawl, serve)
SERPs Ranking and features
Google Knowledge Panel
https://docs.google.com/presentation/d/11naUdc89-iG2PgzZqfxg7uSneCNXeXyjMEubuwwD0xI/edit?usp=sharing
learning outcome > Upon completion, learners will understand the fundamentals of search engines, including their working mechanisms (indexing, crawling, serving), the importance of SEO, and the factors influencing SERPs ranking and features
Day6
Pre SEO works
7 Factors disscusion
https://docs.google.com/presentation/d/1qJE5s5A3s9dlPO4nIbsHEk5sSVuv_d35aYNHsNdsCmE/edit?usp=sharing
learning outcome > Understanding pre SEO works
Day7 (lab1)
Optimize website content (on page SEO)
Image practices
Information gathering and research
https://docs.google.com/presentation/d/1xuzFOiH9SZw79FCNONXWG0YlEGBvrN3hZ3H4l-1F53s/edit?usp=sharing
learning outcome > students will proficiently optimize website content for on-page SEO, implement effective image practices, and conduct thorough information gathering and research to enhance online visibility and user experience.
Day8
Keyword Stuffing
Blogger Themes
Editing Blog Profile
Layouts Editing
Favicon Creation
Optimizing Blog with on-page Seo
https://docs.google.com/presentation/d/184DBzNLPpU6yGthqjsAarEbZzgYxQQ5bkjZ0oBS8Iuc/edit?usp=sharing
Day9
(Lab2)
Creating blog,practice
learning outcome > Creating blog on Google blogger
 |
Off Page SEO
Backlinks
Importance of Backlinks
Types of Off page SEO strategies
DA,PA ,spam score
https://docs.google.com/presentation/d/1lrrC2asMgIpMbs2qjrm6YGowocR2-EgGjzeIomTAXew/edit?usp=sharing
learning outcome > Upon completion, learners will understand the significance of off-page SEO, recognize the importance of backlinks, distinguish various off-page SEO strategies, and comprehend metrics such as DA, PA, and spam score in optimizing website performance.
Day11
(Lab3)
Implementing Onpage SEO on own blog
learning outcome > Implementing On page SEO on own blog
Day12
Keyword Planner
Tools:
Google keyword planner
Moz
Ubersuggest
https://docs.google.com/presentation/d/1Tr0rLUEW9rCniOQQnOCWuUKhSaD9UTLZ0n1OlHKePq0/edit?usp=sharing
Day13
Applying Off page SEO to blog
Blog comment
Social bookmarking
Directory submission
Classified submission
Pdf submission
Article submission
Forum discussion
https://docs.google.com/presentation/d/1JIo0LLtvnce6T9aTWO1xY7BgvtL8oO0XNtdV7MqMsEc/edit?usp=sharing
learning outome > Proficiency in types of off page SEO
Day14
Intro to SEM (Search engine Marketing)
Paid and Organic Categorization and arrangement
Google ads
Bidding, campaign
Creating a marketing campaign 5 steps
https://docs.google.com/presentation/d/1C0J2lrIJMc9mb74wSmC-SSXvXc_duAMOa0te6SsdFHU/edit?usp=sharing
learning outcome > Upon completion, learners will proficiently navigate and implement both paid (Google Ads) and organic strategies in Search Engine Marketing, demonstrating the ability to create effective campaigns, manage bids, and optimize overall performance
Day15
Practical implementation of SEM Campaign
SEM step by Step Campaign preparation
https://docs.google.com/presentation/d/1rV0Fz-Uo8spW7gljYxPpl1wx8jRJlwRmi1xk4kjSjsQ/edit?usp=sharing
learning outcome > Practical implementation of SEM Campaign
Day16
Social Media Marketing
5 pillars of SMM
SMART analysis
Social listening and social media engagement
Post content
https://docs.google.com/presentation/d/1F6AIi7U70mPCPFx0_j_t7Vi32AK1say5PHuQV8GwPlQ/edit?usp=sharing
learning outcome > Upon completion of this course, learners will master Social Media Marketing, understanding its 5 pillars, conducting SMART analysis, implementing social listening and engagement strategies, and creating impactful post content for effective online presence.Day17(Lab4)
Practising off Page SEO to your Blog
learning outcome > Implementing Off page SEO to your own blog
Day18
Email marketing
Segmenting list
Types of emails
Mistakes in email marketing
Mail language
mail structure
Tools for email marketing
https://docs.google.com/presentation/d/17pfa80kzOEQ5KrKivUSeMGP65UFu3jEKvqVEJnFSqsI/edit?usp=sharing
Day19
Email marketing Metrics
implementing and Navigating:
Email Marketing Campaign using MailChimp
importing Subscriber Lists
Email Analytics Dashboard
https://docs.google.com/presentation/d/10ZHmaC5r0d2GZzZeZ1ZfrbcOBCG-BI8jiIXcNTWmd24/edit?usp=sharing
learning outcome > "Upon completion, learners will be proficient in setting up and managing email marketing campaigns using MailChimp, including importing subscriber lists and interpreting key metrics through the Email Analytics Dashboard."
Day20 (Lab5)
implementing Backlinks:
Blog commenting(10 links)
Social Bookmarking (10 links)
Day21
Pricing strategies
Price Adjustments
learning outcome > "Developing a comprehensive understanding of pricing strategies, including effective price adjustments, to optimize revenue and enhance market competitiveness."
Day22(Lab6)
implementing Backlinks:
Directory &Classifieds Submission (10 links)
PDF submission (10 links)
Article submission (10 links)
Day23
Customer loyalty
Loyalty programs
learning outcome > "Implement effective customer loyalty programs to enhance customer retention and satisfaction."
Day24
CRMVarious ways to collect customer feedback
(DAY 21,23,24) SLIDES👇
https://docs.google.com/presentation/d/1UHEN3_ofEO5qzfguWJwAf4kueOoORwLvL9PfP9YNaFI/edit?usp=sharing
ENCLOSURE:
Thank you for your active participation and commitment during our classes. Your engagement and dedication have contributed significantly to the enriching learning environment. I appreciate your valuable contributions and look forward to continued success together.
If you have any further questions or need assistance, feel free to reach out.
Wishing you continued success and excellence in all your endeavors.
"I invite you to follow and support me on Instagram. Your continued engagement and support mean a lot. Let's keep the conversation going! Find me on Instagram at @instartee_gallery. Looking forward to connecting with you there".
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