Digital marketing Classes Slides
Here are the Topics from Day1 with slides PPT Links Day1 Intro Marketing Definition Segmenting, targeting and positing Marketing Mix Who is Consumer̥ Consumer behaviour, Factors https://docs.google.com/presentation/d/1h_LuDxz4ZJJ6wtgHjVmKobkFANa8BkzboRHMqdaQcbo/edit?usp=sharing learning outcome > define marketing, demonstrate an understanding of segmentation, targeting, and positioning strategies, analyse and apply the elements of the marketing mix, identify the role and characteristics of consumers, and analyse consumer behaviour to make informed marketing decisions. Day2 Purchase decision The New Age Customer customer journey journey maps touch points Brand, what is it https://docs.google.com/presentation/d/15xncf6wFUfz_knjZmLz8djrkgN_ZrQiyhf49kLjnYCA/edit?usp=sharing learning outcome > a comprehensive understanding of purchase decision dynamics, the evolving landscape of the New Age Customer, mapping the customer journey, identifying t